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Documentation

Comprehensive guides and tutorials for KennedySMM platform

Getting Started

Before You Begin

Make sure you have verified your email address and completed your profile setup before creating campaigns.

Account Setup

To start using KennedySMM, follow these steps:

1
Complete Registration

Register with a valid email address and verify your account through the email sent to you.

2
Complete Profile

Fill in your profile details including business information and contact details.

3
Add Funds

Add funds to your account using any of our supported payment methods.

4
Create Your First Campaign

Navigate to "Create Ad" and follow the campaign creation wizard.

Platform Features

Quick Campaign Setup

Create campaigns in minutes with our intuitive interface and pre-made templates.

Advanced Targeting

Target your audience by location, interests, demographics, and behaviors.

Real-time Analytics

Monitor campaign performance with detailed analytics and insights.

Campaign Basics

Campaign Types

KennedySMM supports multiple campaign types to suit different marketing objectives:

WhatsApp Messages

Drive WhatsApp conversations and message interactions.

Link Clicks

Drive traffic to your website or landing page.

Page Likes

Increase your Facebook page followers and engagement.

Campaign Structure

Understanding the campaign hierarchy:

Important Note

Each campaign must have at least one ad set and one ad. You cannot run a campaign without these components.

Campaign Structure:
1. Campaign (Objective)
   ├── Ad Set 1 (Audience & Budget)
   │   ├── Ad 1.1 (Creative & Copy)
   │   └── Ad 1.2 (Creative & Copy)
   └── Ad Set 2 (Different Audience)
       └── Ad 2.1 (Creative & Copy)

Targeting Options

Location Targeting

Target users based on their geographic location:

  • Countries: Target specific countries (e.g., Nigeria, Ghana, South Africa)
  • Regions/States: Target specific regions or states within countries
  • Cities: Target users in specific cities
  • Radius Targeting: Target users within a specific radius of a location

Demographic Targeting

Target based on demographic information:

  • Age: Target specific age ranges (13-65+)
  • Gender: Male, Female, or All
  • Languages: Target users who speak specific languages
  • Education Level: Target based on education background

Interest & Behavior Targeting

Target users based on their interests and online behavior:

  • Interests: Target users interested in specific topics
  • Behaviors: Target based on purchase behavior, device usage, etc.
  • Connections: Target friends of people who like your page
  • Custom Audiences: Upload your own customer lists

Budget & Bidding

Budget Types

Choose between daily and lifetime budgets:

Daily Budget

Set a maximum amount to spend each day. Recommended for ongoing campaigns.

Lifetime Budget

Set a total budget for the entire campaign duration. Best for time-bound campaigns.

Bidding Strategies

Choose the right bidding strategy for your goals:

  • Lowest Cost: Get the most results for your budget
  • Cost Cap: Control your cost per result
  • Bid Cap: Set a maximum bid amount
  • Target Cost: Aim for a specific cost per result
Budget Tips

Start with a minimum of ₦5,000 daily budget for optimal results. Monitor performance and adjust based on ROI.

Campaign Optimization

Performance Monitoring

Key metrics to monitor for campaign optimization:

CPC (Cost Per Click)

Average cost for each link click. Aim for ₦50-₦150 depending on industry.

CPM (Cost Per 1000 Impressions)

Cost for 1000 ad views. Nigerian average: ₦800-₦1,500.

Conversion Rate

Percentage of clicks that convert. Industry average: 2-5%.

Optimization Techniques

Improve your campaign performance with these techniques:

1
Analyze Performance

Review campaign analytics daily during the first week, then weekly.

2
Test Different Creatives

Create 3-5 different ad variations to test what works best.

3
Adjust Targeting

Refine your audience based on performance data.

4
Optimize Bidding

Adjust bids based on time of day and audience performance.

Analytics & Reports

Dashboard Metrics

Key metrics available in your dashboard:

  • Impressions: Number of times your ad was shown
  • Clicks: Number of clicks on your ad
  • CTR (Click-Through Rate): Percentage of impressions that resulted in clicks
  • CPC (Cost Per Click): Average cost per click
  • Conversions: Number of desired actions completed
  • Conversion Rate: Percentage of clicks that converted
  • Spend: Total amount spent on the campaign

Exporting Reports

Export your campaign data in multiple formats:

Supported Export Formats:
- CSV (Excel compatible)
- PDF (For sharing)
- JSON (For API integration)
- Google Sheets (Direct export)

Best Practices

Ad Creative Guidelines

Creative Tips

Use high-quality images/videos, clear call-to-actions, and brand-consistent colors.

Image Ads

Use 1200x628px images. Keep text overlay under 20% of image area.

Video Ads

Keep videos under 60 seconds. Add captions for sound-off viewing.

Mobile Optimization

70% of traffic is mobile. Ensure ads look great on small screens.

Timing & Scheduling

Best times to run campaigns in Nigeria:

  • Weekdays: 7-10 AM, 12-2 PM, 7-10 PM
  • Weekends: 9 AM - 12 PM, 7-11 PM
  • Avoid: Early mornings (12-5 AM) on weekdays

API Reference

Authentication

All API requests require authentication using your API key:

// Example API Request Header
{
  "Authorization": "Bearer YOUR_API_KEY",
  "Content-Type": "application/json"
}

Endpoints

Available API endpoints for developers:

  • GET /api/v1/campaigns - List campaigns
  • POST /api/v1/campaigns - Create campaign
  • GET /api/v1/campaigns/{id} - Get campaign details
  • PUT /api/v1/campaigns/{id} - Update campaign
  • GET /api/v1/analytics - Get analytics data
  • GET /api/v1/balance - Check account balance
Rate Limiting

API is rate limited to 100 requests per minute. Contact support for higher limits.